The Saudi Federation and the Department of Culture and Tourism in Abu Dhabi sign a sponsorship contract for the 2024 Saudi Super Cup

The Saudi Football Federation, represented by Al-Wasail Company SMC as its exclusive marketing and advertising partner, signed a sponsorship contract with the Department of Culture and Tourism – Abu Dhabi, according to which it will be an official partner in hosting the 2024 Saudi Super Cup.

The most important benefits of the sponsorship included holding the tournament in Abu Dhabi, the capital of the United Arab Emirates, during the period from April 8-11, with the participation of Al-Ittihad, Al-Nasr, Al-Hilal and Al-Wahda clubs.

The semi-final matches will begin on April 8 at 8 pm Saudi time, facing Al-Ittihad and Al-Wahda at Al Nahyan Stadium, followed by the Al-Hilal and Al-Nasr match at Mohammed bin Zayed Stadium at 10:30 pm Saudi time, and then the two winning teams from the two matches in the semi finals will face in the final match on April 11 at Mohammed bin Zayed Stadium.

Starting from the upcoming edition in Abu Dhabi, the Saudi Super Cup will have a new identity that will be launched soon, enhancing the tournament’s brand appearance and sponsorship and marketing opportunities.

It is worth noting that, with a focus on investment in the fields of marketing and sports tourism, the sponsorship contract aims to convey a bright picture of the future of Saudi sports and the development that has been achieved in this field, which contributes to achieving the goals of the Kingdom’s Vision 2030 in the sports field, as this step reflects the investment opportunities that Saudi football has as a result of its rapid development, as it has become the focus of world attention with the presence of the most prominent international stars.